KBAR
HELPING DEFINE A NEW PRODUCT’S BRAND IDENTITY
It’s not every day we get the opportunity to brand a product that hasn’t even hit the market yet. That was the brief from our client who invented KBAR®, a security device for kayaks.
Client
KBAR®
Sector
Sport products
Location
UK
We partnered on
Brand vision
Brand purpose
Brand personality
Tone of voice
Branding
Logo design
Strategy
It’s a reality for outdoor adventure hobbyists that their kayaks can be stolen – to combat this, our client meticulously developed KBAR®, a lock that would render the boat useless where it to be stolen.
We put ourselves in a would-be adventurer’s boots, which inspired our strategy. We chose to focus on the idea of freedom. We positioned KBAR® as a product that would give the user peace of mind and the freedom to explore the great outdoors. We developed its strapline, ‘Protect your adventure’ which succinctly conveys our whole concept while the idea is more fully realised in the brand purpose and core brand values.
“Getting out in nature is the best feeling in the world. It takes time to plan and prepare, too. So, when the time does come, we know that it’s precious. Our mission was to create a device that can lock your kayak and give you piece of mind so you can go out and face the elements. Who knew a lock could be the key to freedom?”
Look & feel
When creating the branding, we took inspiration from a cross-section of security and lifestyle brands which KBAR® inhabits. We wanted to capture the credibility and trust of the security aspect of the product while recognising its deep roots in being a lifestyle brand – one that celebrates the great outdoors and relishes in adventure.
The result
Creating the look and feel, purpose and core brand values for a new product is something our team has thoroughly enjoyed. The result is a robust identity and pitch presentation for our client to acquire companies they can potentially partner with and build an exciting outdoor brand.
We can’t wait to see this product launch in the market and appear in outdoor supply stores across the country.
“I knew what KBAR® could do for kayaks. Tickety Boo Creative showed me the freedom that KBAR® gave the owners”
“I had developed KBAR® for some time. I focussed on technical aspects, weak points, opportunities for thieves – those kinds of things. I missed the important point: why would another kayaker want to use it? That is what Tickety Boo Creative so elegantly let me see.”