Bilateral Base
BRINGING A PERSONAL TOUCH TO PROFESSIONAL THERAPY TOOLS
Bilateral Base approached us to create the logo for their industry-leading, therapy equipment. As with any brand, we began with thorough research – understanding their business audience and the tools used for EMDR was essential to crafting the look and feel.
Client
Bilateral Base
Sector
Medical
Location
UK
We partnered on
Logo design
Brand identity
Brand kit of parts
EMDR (Eye movement desensitisation & reprocessing) is a form of psychotherapy where the person being treated recalls distressing experiences whilst doing bilateral stimulation, such as side-to-side eye movement. EMDR professionals can conduct treatment both in-person and online, using these specialist tools.
Our challenge was to create a logo that gives the credibility and reliability of a tech company, whilst also being friendly and approachable as a mental health brand.
The logo inventively uses the ‘B’s of Bilateral Base to represent the brain, and the connection between the left and the right side. The colour palette is anchored in dark blue to give the feel of professional technology, but a fresh, lighter blue softens the brand with a caring tone.
The new logo is being used successfully with a worldwide platform of therapists and clients.
“We asked the Tickety Boo Team to sprinkle a little magic dust on our semi-formed idea for a brand… and they duly delivered! The result was clean and simple and managed to cleverly incorporate all our core themes. Thank You!”
“This is a brand speaking to an audience of healthcare professionals, so we understood that they have to communicate well from a scientific and technological standpoint, but also convey an element of human understanding and create distinction within their market.”
