BRINGING A BRAND TO LIFE, TOGETHER
We are Tickety Boo Creative, an award-winning global branding agency powered by fresh thinking, inspiring strategy, compelling copy and robust design.
IT’S THE RELATIONSHIPS THAT MATTER THE MOST
The ones with mutual understanding and chemistry at the heart of them. The ones that mean whatever the challenge, your team’s response makes you shout, “nailed it”! The ones between brand and customers, built on a trust which only comes from actively listening to the way customers think and feel. Relationships which turn an occasional shopper into a brand advocate and make an emotional connection possible. From strategic thinking to in-store communications, price and promotions, seasonal campaigns and loyalty, our relationship with Winn-Dixie has brought the brand to life for thousands of customers and colleagues in hundreds of different ways. Here are some of our best bits.
BRAND NEW THINKING
Setting the brand DNA, tone of voice and creating guidelines to make sure Winn-Dixie’s personality always shines through and the customer always wins.
CREATING BRAND CONSISTENCY
Guaranteeing every element works together to create a seamless customer experience.
- In store
- On social
- Online
BRAND GUARDIANS
Building the tools for seamless workflow and consistency across internal studios and external agencies. Working together to make sure Winn-Dixie always speaks with one voice.
“Through concise and robust guidelines, we’ve created a real cohesion for a multitude of channels and campaigns. It’s been amazing to see it all come together.”
A FRESH, NEW STORE DESIGN
THE CHALLENGE
Create a totally new look for stores to reflect the brand vision, bringing warmth and personality into the customer experience.
- Design concepts
- POS & signage
- Value & pricing
- Copywriting
- Permanent graphics
- Quality & local campaigns
RESULTS
After a successful trial of seven stores, the new store design is being rolled out to all stores.
formula
Evolving the brand and creating ownable assets to make the concept of winning at Winn-Dixie flexible across all channels – and memorable for every customer.
REWARDING LOYALTY
We created an engaging, customer focused and award winning loyalty program for Winn-Dixie.
- Brand creation
- Strategy
- Logo design
- Launch campaign
- Promotional communication
- Social media
“Working with Tickety Boo Creative on our loyalty communications strategy helped us define how to talk to our different customer segments and be much more targeted in the way we communicate.”
PUTTING THE VALUABLE IN VALUE
As experts in value, we helped Winn-Dixie define their value strategy and designed a suite of effective price and promo comms.
Now, Winn-Dixe’s customers can understand price and promos at a glance.
Making it iconic
How to introduce Winn-Dixie’s new ordering, delivery and pickup service with a fraction of the budget of other supermarket retailers? Make it iconic.
We created a bespoke brand identity for a new food and drink ‘destination’, including interiors planning and launch collateral. The concept has been so successful it’s rolled out to several other stores and a standalone liquor store location – a first for Winn-Dixie.
Building on the success of WDs Taproom, we developed the brand identity and visual tool kit for a premium standalone store. Everything was considered, including exterior and interior store finishes and elements, to bring it all to life.
“We’re very proud of the collaboration with Tickety Boo to deliver an outstanding new liquor retail brand end-to-end. The project included developing the facade design, brand identity, comprehensive in-store look and the launch marketing campaign. From the initial design concepts, to the store opening in 8 months was an incredibly fast and rewarding journey.”
LIVING YOUR BEST LIFE
Making healthier choices can be confusing, with so much information and often a lack of clarity for customers. From concept creation and in-store POS, to an educational customer e-zine, we’ve made wellbeing simple and accessible, creating brand trust. Healthier choices have never been easier or tastier!
QUALITY, PURE & SIMPLE
Keeping things fresh to create a visual guarantee of quality, in-store and above the line.
Creating seasonal campaigns that shine across every channel, with uplifting concepts, playful messaging and bold design, encouraging customers to visit Winn-Dixie for everything they need to make lasting memories. Whatever you bring, do it with love.
KEEPING IT LOCAL
This spirited campaign celebrates community and showcases Winn-Dixie’s love of local producers. It heroes both the heritage of the area and Winn-Dixie’s history in the neighbourhood, as they’ve served the community in Louisiana for decades.
A new look for local products in Winn-Dixie’s new store refresh, using Florida-inspired doodles and a distinctive lock-up to highlight the variety of in-store produce that’s locally made or sourced.
STRAIGHT TO THE HEART OF IT
With store re-openings following a devastating hurricane, we created an emotive campaign with Winn-Dixie at the very heart of life in the Florida Keys – an integral part of a supportive, connected community. Winn-Dixie is here for you, 24/7.
“The campaign has become iconic, tapping in to the genuine love for Winn-Dixie here, as well as perfectly showcasing great value, in-store deals, opening hours and local produce.”
PEOPLE, PRODUCT, PLANET
Creating an engaging and editorial showcase for corporate social responsibility that inspired people from every level of the business.
3 reasons to choose us
1.
Expertise
on tap
You’ll have direct access to a team of UK and US experts, from brilliant brand strategists to specialist retail creatives, all on hand to help you grow.
2.
WE LISTEN AND UNDERSTAND
Collaborators all the way, that’s us. Working closely with you, we make sure we understand your strengths and challenges, before diving in and unpicking the complex bits to create something incredible.
3.
AUDIENCE
ADVOCATES
Customers are at the heart of everything we do. Working closely with you, we’ll get to know yours in depth; where they are, what they’re thinking, and how they shop. What’s more, we’ll turn them into advocates.
WHAT WE DO
Brand thinking
Brand creative vision
Retail thinking
Design for retail
Communication strategy & design
Value strategy & design
Brand loyalty communication
Brand & seasonal campaigns
In-store POS & signage
“Working together with Winn-Dixie has been exciting, rewarding and ever-changing. We pride ourselves on understanding the brand, using logic and imagination to create meaningful customer relationships.”