Get your Mardi Gras on!

Our party faces are well and truly ready after designing the Mardi Gras creative for Winn-Dixie. It’s all about the celebration... getting your purple, green and gold on (purple symbolising justice, green for faith and gold for power) and letting the good times roll! 

If you’re lucky enough to be in New Orleans for Mardi Gras, you’ll experience something organisers describe as “the greatest free show on earth”, with electrifying music, colourful parades, fun picnics, fantastic floats and basically, all the excitement it’s possible to pack in to one giant-sized party!  

For our Winn-Dixie client, the celebration is one of the most important local festivals for customers and associates - spreading the magic of Mardi Gras to make stores in Louisiana, Florida and Alabama feel like one big parade. 

We helped to get the party started by re-imagining the creative look and feel of Winn-Dixie Mardi Gras, encouraging customers to head to store for all their Mardi Gras needs... and we had some fun with it! 

We began with a bold purple wood background, adding a sprinkling of confetti for added colour and drama. The chosen colour palette brought the essence of the occasion to life and the headline ‘Mardi Gras Extravaganza’, encouraging customers to ‘Let the good times roll’, tapped in to the Mardi Gras spirit perfectly. The design and message had real stand out in-store and we also helped to design the Winn-Dixie Mardi Gras float!  

If you’re taking part in the celebrations, here’s to a happy Mardi Gras in the US and of course in the UK, here’s to an equally tasty Shrove Tuesday!